Branding and Promotion plays important role in the pharmaceutical business to get market entry. And Dishman Care has done this successfully in various corporate Hospitals.
Now to expand our target segment, we have exhibited in “ISVS – Indian Society for Veterinary Surgery”. It was held in Anand, Gujarat, between 1st - 3rd November 2012. ISVS provides a common platform to Surgeons to exchange their views related to advance technology and products for veterinary Surgery. The Visitors includes the Doctors, Surgeons, Professors, Department Heads and Students of SAARC countries.
The exhibition had many stalls, but Dishman care Stall was unique in product offering (infection control) in the Veterinary segment. The product segment was very much understood and appreciated by all veterinary professionals, since they have not yet exposed with such products.
We see this opportunity as an opening of a new target segment for the company.